NOUGHTY Purple Reign 97% natural purple shampoo eliminates brassy, yellow and orange hair tones. Blonde, silver and gray hair will look brighter, fresher and renewed. The shampoo is enriched with blueberry and blackcurrant extracts, which help restore lost hair moisture and give hair a healthy look. Carefully selected ingredients help gently wash and correct hair color.

Purple Reign purple shampoo contains:
GLYCERIN
This humectant softens and smoothes the hair and helps lock in moisture
BLUEBERRY EXTRACT
Moisturizes and helps keep hair healthy.
BLACK CURRANT EXTRACT
Antioxidant, helps hair restore lost moisture.

SUITABLE FOR VEGAN.

HOW TO USE: Activate the shampoo - pour a small amount of shampoo into the palms and rub between the palms with a little water. Massage into hair from root to tip to create a soft lather. Comb your hair and leave it for 1-3 minutes. If you are using Purple Reign color correcting shampoo and conditioner for the first time - leave it for 1 minute. Rinse thoroughly from the scalp to the ends of the hair. If necessary, repeat the procedure. Violet shampoo should be used in conjunction with your regular shampoo, and the frequency of use will depend on how quickly you want to renew your hair. 

Ingredients (INCI): Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ribes Nigrum (Black Currant) Fruit Extract, Sodium Methyl Isethionate, Salicylic Acid, Sodium Laurate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sorbic Acid, Lauryl Glucoside, Parfum (Fragrance), Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Acid Violet 43.